Our first step in the UAE is made in grand style: We’re at Meydan Racecourse!

Our brand has begun its journey into the veterinary markets of the East from the very top – Meydan Racecourse in Dubai! This isn’t just any venue. It’s the world’s most luxurious and largest racecourse, home to the legendary Dubai World Cup. This is precisely where our key audience gathers.

Our move is both elegant and strategic. We’ve become the general sponsor of printing for an exclusive collection of posters and postcards created in collaboration with ZABEGINA and Alexander Zabegin – the official photographer of the Dubai Racing Club and an award-winning artist recognized in prestigious international competitions.

Throughout the racing season – from November to March – thousands of guests, horse owners, and veterinarians will see a subtle yet clear imprint on these artworks: «General sponsor of printing: NITA-FARM».

Our goal isn’t to shout about ourselves, but to begin a meaningful introduction – so that our logo becomes a familiar and trusted symbol at the very heart of the industry. The foundation for lasting trust has been laid in the best possible place.